As for Knawu, it was a huge competition. I was surprised how many butchers sell their meat online. But in the end I have managed to become a top Amazon seller of Knackwurst. At the same time, it was difficult to find a connection with butchers for my other project — DeineMetzger which is supposed to be a marketplace uniting German meat sellers. You can’t act the usual way — sending emails or contacting them through social networks. Most of them are still excluded from the digital space so you have to call them or even actually go to their shop with your offer. However, they are very excited about digitalization. Plus, they have nothing to lose if they start and don’t have to invest much, considering that we provide them with all the necessary equipment (boxes, wrappings, letters, etc), all they need is just to make a package and put it into a mailbox.